Over a century of steak.
Omaha Steaks began in 1917 as a small-scale butcher shop in downtown Omaha. Family leadership accelerated the company's growth and by 1953 the mail order business had been initiated. Omaha Steaks manufactures, markets, and distributes a wide variety of premium steaks, red meats, poultry, seafood and other gourmet foods to consumers and businesses. These products are custom cut and packaged to serve the needs of various markets.
The Omaha Steaks customers are an average age of 63 with household incomes of $113,357. They are 51% female and 40% male. 80% of the buyers are married and 90% own their own home. Omaha Steaks is a great prospect vehicle for men's & women's apparel, nonprofits, insurance mailers and publishers.
TYPES OF MODELS:
GOOD CUSTOMER MATCH - Mailer sends a 100,000 name sampling of their best customers to Omaha Steak's service bureau. The Good Customer Match combines everything known about each individual on a mailer's customer file to create a model that identifies more of those best customers on the Omaha Steaks file. The Model is built using the mailer's best customers and utilizes the data available on the Omaha Steaks database to create a custom regression model.
REGRESSION MODEL - A full regression model requires mailing a quantity of Omaha Steaks names that is significant enough to produce at least 1,000 net paid responses. The data elements of the names selected are saved at the time the order was selected. When the mailing is complete, the responses and net mailed names are returned to us to match against the gross order file. A custom regression model is created using the matched responses and non-responses.
When the model build is completed, a report with the Gains Table, Model variables, and Data Profile will be issued and sent to the broker/mailer. All models are created by Data Axle's staff statistician.
ALL ORDERS PLACED BY MAILERS OFFERING MEAT/FOOD PRODUCTS OR SERVICES MUST BE APPROVED IN WRITING BY OWNER. |
