Essence Wiland Direct Modeling Program Mailing List

Essence is the the premiere lifestyle, fashion and beauty magazine for African-American women. With its motivating message, intimate girlfriend-to-girlfriend tone, compelling and engaging editorial lineup and vibrant and modern design, Essence is the definitive voice of today's African-American woman. Essence speaks directly to a Black woman's spirit, her heart and her unique concerns. Each monthly issue contains sections such as Work & Wealth, Healthy Living, and Looks We Love that cover topics that focus on career and finance, health and lifestyle, and fashion and beauty and share an intimate connection with readers.

SEGMENTS COUNTS THROUGH 12/30/2024
465,059 TOTAL UNIVERSE / BASE RATE $115.00/M
 465,059 ACTIVE SUBSCRIBERS     $115.00/M
  WILAND SCORING FEE     + $37.00/M
  ($600/F MINIMUM SCORING)    
  FUNDRAISING RATE     $75.00/M
  CATALOG RATE     $80.00/M
DESCRIPTION

Essence is the the premiere lifestyle, fashion and beauty magazine for African-American women. With its motivating message, intimate girlfriend-to-girlfriend tone, compelling and engaging editorial lineup and vibrant and modern design, Essence is the definitive voice of today's African-American woman. Essence speaks directly to a Black woman's spirit, her heart and her unique concerns. Each monthly issue contains sections such as Work & Wealth, Healthy Living, and Looks We Love that cover topics that focus on career and finance, health and lifestyle, and fashion and beauty and share an intimate connection with readers.

 

Demographic Profile:
Median HH Income $46,209
HH Income $50,000+ 47%
HH Income $75,000+ 27%
HH Income $100,000+ 18%
Median Age 42
College Educated 60%
Employed 63%
Professional/Managerial 23%
Own Home 46%
Married 35%
Children 46%

 

Wiland Direct members can apply their models to Essence's subscriber universe to connect with their ideal customer type for highly successful This opportunity is open to any participant in the Wiland Direct Database. Names will be delivered net of the mailer's house file.

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 81% FEMALE 14% MALE  
SPENDING: $22.00 AVERAGE ORDER 
SELECTS
ADULT AGE   $16.00/M
CANCELLATION RUN CHARGES   $15.00/M
GENDER/SEX   $8.00/M
NON RECIPROCAL   $10.00/M
SCF   $10.00/M
STATE   $10.00/M
WILAND SCORING   $37.00/M
ZIP   $10.00/M
ADDRESSING
KEY CODING  $0.00/
DELIVERY FEE  $75.00/F
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