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We offer an unbeatable product to take your marketing reach to the next level: IP Targeting
IP TARGETING
Cookieless Digital Advertising
IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online.
How It Works
IP Targeting does not use cookies, and that is revolutionary in the digital advertising world. Our patent pending IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data.
Launch a Campaign In Three Easy Steps:
1.You provide a list of names, addresses and zip codes, and we run it through our IP mapping system and provide a match rate (typically around 50% list size). You can rent the list from us if you don’t already have a list of your target audience.
2. Locate the house IPs, anonymize them to create a privacy shield.
3. Serve display or video banner ads online, using the modem/router/IP address as the entry point.
Whether you’re an agency or a brand, give us your targeting parameters. Say you’re a pharmaceutical company targeting a medical facility. We run your target set against our database of approximately 3 billion global IP addresses and from there we create a custom campaign and run the advertising end-to-end, complete with targeting and relevant metrics.
Thanks to proprietary technology we’re able to interpret, categorize, verify and catalog IP addresses accurately and in real time.
FrescoData can build custom IP analytics reporting on the location of a user and where he/she comes from – a college campus, business, hotel, airport or conference center, you name it. Armed with better intelligence, you can make smarter business decisions.
Privacy and Compliance
IP targeting lets you reach scalable and targeted audiences without using cookies or tracking individual behaviors or usage patterns. The IP address does not contain personally identifiable information (Pii). This is an anonymous way to aggregate the audiences you need, like students on a college campus, small businesses or employees of a large enterprise. |
