Many companies make the mistake of only targeting a household after the move is complete. Although New Mover targeting is a valued asset, recent studies indicate that up to 90% of homeowners make their major purchase decisions for their new home before leaving their current one. This means missed opportunities for companies only using standard new mover data.
This multi-channel file offers four mover data solutions, because timing matters. Inquire for email and phone counts.
Data goes through an extensive data append and hygiene process, including standardization, DPV validation, and over 70% of our records include previous addresses.
Proprietary Insights Across the Entire Move Journey, Powered by Porch Technology
Insights Into Over 90% of U.S. Homebuyers Annually
Porch provides software and services to home services companies such as home inspectors, moving companies, real estate agencies, utility companies, and warranty companies. These companies work closely with movers across the move journey.
As a member of the Porch family group of companies, Porch Group Media has unique access to premover insights unlike any other insights available on the market today.
The result? Highly comprehensive audiences across the entire move cycle to power your acquisition and retention strategies.
This multi-channel file offers four mover data solutions, because timing matters. Inquire for email and phone counts.
Data goes through an extensive data append and hygiene process, including standardization, DPV validation, and over 70% of our records include previous addresses.
Potential PreMover
Reach consumers reading and ingesting content related to moving topics like mortgage options, community information, moving resources. Build brand and value awareness early in their research process.
Likely PreMover
Target homeowners at the moment the home is placed on the market, and make contact before the competition.
Verified PreMover
The move process is progresssing and the actual move is imminent. Some of this audience offers both move from and move to addresses.
New Mover
They have arrived; boxes are being unpacked, the new home is being set up. An essential targeting time for home improvement, furniture purchasing, local businesses and more. Movers track on a rolling 12 month basis.
*universe counts cover averages over the rolling time periods
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