|
These subscribers are interested in off-the-grid living, survival preparation, food storage, emergency weather preparation for hurricanes and tornadoes, plans for earthquakes and other natural disasters, civil defense programs, home shelters, terrorism response, backup electrical systems and electric generators, self-protection including guns and ammo, identity fraud, emergency medical and other preparations. These readers are concerned about economic crisis, the weakness of the dollar and are seeking to protect their wealth with hard money investments, gold, silver, diamonds, bitcoin and other precious metals and antique coins.
The many subscribers of this list have purchased products associated with survival. They follow the political and economic climate closely and events that potentially could disrupt day to day living conditions and the American way of life.
The majority of readers is conservative, want less government, and are keenly aware of terrorism and world events.
These subscribers take a proactive approach to being prepared for infrastructure outages, effects of natural disasters and domestic and foreign threats.
Key Demographics:
98% 45 years and older
53% male
84% college attended, educated or higher
88% homeowners
81% ordered via the internet in the past 12 months
|
