The Alliant Direct Audiences — Spanish Speaking Buyers With Social Interests list consists of qualified consumers with an expressed social interest in Latino television channels including Univision, Telemundo, UniMas, MundoFox and Estrella TV. This audience leverages rich social and consumer purchase data to deliver highly qualified consumers interested in a variety of Spanish language magazine, general merchandise, and OTT media offers, fundraising appeals and more.
Custom audiences can also be built based on a cross-selection of more than 40,000 social interest topics and the propensity to engage with your specific offer.
Relevance is what engages consumers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.
Campaign Enhancements & Cross-Channel Marketing Opportunities:
- Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
- Custom & On-Demand Models
- Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
- Payment Performance Scores: Top & Bottom 10%/25%/50%
- Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone
About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancellations, write-offs, and more.
Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.
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