Path2Response MASTER FILE Mailing List

Path2Response is the newest consumer data resource on the market today, with over 239 million unique consumers from participating catalog/online merchants, store retailers, consumer goods organizations, nonprofit and fundraising organizations, and publishers. Path2Response is the only database with access to browse and intent data points incorporated into all models, providing database clients with access to over 1 Billion purchase transactions and 2.5 Billion additional browse data points across all households. Path2Response builds custom models that provide new universes and better performance for our clients. To find out more, contact your Path2Response representative.

SEGMENTS COUNTS THROUGH 06/12/2017
239,188,523 TOTAL UNIVERSE / BASE RATE $60.00/M
DESCRIPTION

Path2Response is the newest consumer transaction and browse database of its kind, with data on over 239 million unique consumers from catalog/online merchants, store retailers, consumer goods organizations, nonprofit and fundraising organizations, and publishers. With data covering over 1 billion transactions, and over 2.5 Billion browse and intent data points, Path2Response understands the browsing, intent, and purchasing behavior of virtually every adult in their database. 

Path2Response delivers high performing incremental prospect universes to drive better marketing performance for our clients. Our experienced team combines untapped data sources, the latest technologies, and leading edge data science for the benefit of our client partners.

For more information about how Path2Response is changing the data cooperative industry, and to 
learn more about how you or your clients can leverage the power of the newest browse, intent and consumer database, please contact your Path2Response representative.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DATABASE Z-24, MASTERFILE ENHANCED, BUYERS, SINGLE BUYERS, MULTI-BUYERS, GIFT BUYERS, CASH BUYERS, RETAIL/POP, CATALOG, COD, INTERNET/ON-LINE, OPT-IN E-MAIL, DIRECT RESPONSE, COMPILED LISTS 
PRIVACY: CONFIRMED OPT-IN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SELECTS
AGE RANGE   
CHILDS AGE RANGE   
CUSTOM   
ETHNIC/ETHNICITY   
GENDER/SEX   
INCOME RANGE   
INCOME SELECT   
MANY OTHERS   
ADDRESSING
KEY CODING  $0.00/M
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