|
COUNTS THROUGH 04/30/2025 |
|
|
| 17,823,405 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 17,823,405 |
POSTAL ADDRESSES |
$100.00/M
|
| 15,684,596 |
OPT-IN EMAIL ADDRESSES |
$125.00/M
|
| 1,254,767 |
1 MONTH HOTLINE |
+
$20.00/M
|
| |
ALLERGY TYPE: |
|
| 4,046,320 |
ANIMAL DANDER |
+
$10.00/M
|
| 1,711,177 |
DUST MITES |
+
$10.00/M
|
| 1,101,765 |
GLUTEN |
+
$10.00/M
|
| 2,008,250 |
MILK AND DAIRY |
+
$10.00/M
|
| 3,677,897 |
PEANUT AND OTHER NUTS |
+
$10.00/M
|
| 2,985,481 |
POLLEN |
+
$10.00/M
|
| 1,810,440 |
SHELLFISH |
+
$10.00/M
|
| 482,185 |
SOY |
+
$10.00/M
|
|
|
|
These responsive consumers have indicated that they suffer from seasonal as well as food based allergies. The number of consumers affected by allergies is on the rise and the drug market for treating allergies is nearing 15 billion. Whether the type of allergy is environmental or food based many of these consumers are researching the latest drugs and remedies available. This file is comprised of both families with children who suffer from allergies as well as adults and can be selected by the type of allergy. These consumers will be receptive to a variety of offers but are the most ideal targets for offers relating to Health and Fitness, Insurance, Book and Magazine offers as well as Continuity Club offers. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
51% FEMALE 49% MALE |
|
|
| AGE |
$10.00/M |
| CHILDREN |
$10.00/M |
| CREDIT CARD |
$10.00/M |
| HOMEOWNER |
$10.00/M |
| INCOME |
$10.00/M |
| STATE/SCF/ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL DELIVERY (FLAT FEE) |
$50.00/F |
| FTP |
$50.00/F |
|
