Our Wisconsin readers love they where they live, and proudly share stories about why their corner of Wisconsin is the best place to live. This “reader-written” magazine gives voice to their stories. That means a strong community and affinity, with a 70% renewal rate. This audience is strongly engaged as shown in their involvement. Of 100,000 paid subscribers, 12,000 regularly enter the Where’s the W? Contest. (The editors hide a W in three ads and challenge readers to find them). Readers are primarily married with a variety of interests from gardening, cooking, home improvement, exercising and outdoor sports.
Our Wisconsin is a general interest magazine that strives to be different. In its Treasure Hunt Contest, two new cars and two new boats have been given away. Readers search parks statewide for a key to win. Clues are given every issue. It’s part of the fun and energy mixed in with feature stories that focus positively on the people of Wisconsin.
While the majority of the subscribers live in one of Wisconsin’s 72 counties, approximately 10% reside outside of the state, notably Florida, Illinois, California, Arizona, Minnesota or Texas.
Ideal prospects for gardening, health, home improvement, publishing, apparel, gifts, and a wide range of fundraising appeals.
Demographics
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51% Female, 49% Male
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Average Age 69
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79% are homeowners
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72% enjoy cooking/68% classify themselves as gourmet cooks
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82% are mail order shoppers
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72% shop in specialty retail stores
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82% tackle home improvement projects
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79% engage in home decorating
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87% hunt or fish
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75% actively exercise
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89% are sports spectators
Sample Lifestyle Interests (+$16/M):
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