For over 40 years, The Planner Pad Company has been helping people become more organized in their professional activities. These buyers are active business people who use the proprietary line of personal organizers to handle their demanding schedules. The unique format lets them manage all their activities in one place and by category- helping to balance everything they do. Using the proven "funnel effect" method, The Planner Pad organizer helps categorize, prioritize, and only then schedule what needs to be done- helping professionals increase productivity.
These active mail order buyers purchase Planner Pad organizers in spiral, loose-leaf or desktop versions. Other products include brief bags, leather travel accessories, travel ID and pocket holders, etc. Their customers also receive a product guide containing information about new products that are available for purchase. Most renew year after year.
Planner Pad Organizer Buyers are prime prospects for a number of mailer categories such as food-gifts, business apparel, back office supplies, business newsletters/publications, association/memberships, greeting cards, etc.
42% at business address.
58% at consumer address.
DEMOGRAPHICS:
* $75,000 + Median Income
* 35-54 Median Age
* Self Employed
* Professionals
Sample piece must be complete. This includes carrier envelope, order form, business reply envelope, and all copy. Samples must be submitted for all control and test panels. |
