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These responsive consumers aim for the proper balance in their lives between mind, body and spirit. They have indicated their willingness to work with a life coach to assist them in obtaining and maintaining a healthy lifestyle through diet and exercise as well as incorporating strategies to help reduce stress. Some in this segment may be trying to get back on track after a significant event and others may need help with controlling the stress in their lives. The majority of this segment is age 50+ and very affluent. These consumers will be receptive to a variety of offers relating to exclusive membership clubs, credit cards, fashion and beuaty products, health, travel and more. |
