Collections Etc. Wiland Direct Modeled File Mailing List

The Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen on TV products, featuring 1,500 items at $14.99 or less. If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. This opportunity is open to any consumer participant in the Wiland Direct Database. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge.

SEGMENTS COUNTS THROUGH 06/30/2025
1,650,934 TOTAL UNIVERSE / BASE RATE $105.00/M
 1,650,934 24 MONTH BUYERS     + $35.00/M
 1,007,917 12 MONTH BUYERS     + $35.00/M
  PUBLISHER RATE     $75.00/M
  FUNDRAISERS RATE     $75.00/M
  $600 MINIMUM SCORING FEE     $600.00/F
DESCRIPTION
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The Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen on TV products, featuring 1,500 items at $14.99 or less. Highly responsive consumers shop from a huge variety of value items that add style, charm, and uniqueness to their homes. Collections Etc.'s broad selection of value priced merchandise and customer focus have propelled the growth of loyal customers.

 

If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. Another way Collections Etc. is helping you succeed during imposing times. This opportunity is open to any consumer participant in the Wiland Direct Database--a great opportunity for publishers and catalogers. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge.

  

Usage indicates that Collections Etc. will work well for mailers in the following categories: gift, apparel, general merchandise, health & personal care, travel, consumer book offers, home decor, multiple fundraisers, solutions, gadgets and more targeting this enthusiastic buying group.

 

Average Age: 68
Average Income: $67,000

 

Cancellation Information:

All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after the original mail date and after the merge.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 100% DIRECT MAIL 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 80% FEMALE 13% MALE  
SPENDING: $53.89 AVERAGE ORDER 
SELECTS
GENDER/SEX   $10.00/M
MODELED NAMES   $37.00/M
PRODUCT CATEGORIES   $37.00/M
SCF   $10.00/M
STATE   $10.00/M
ZIP CODE   $10.00/M
ADDRESSING
KEY CODING  $3.50/M
DELIVERY FEE  $75.00/F
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