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Running Gear and Fitness Product Buyers Masterfile mailing list allows marketers to target consumers who have made at least 3 purchases of products to help them go the distance when participating in marathons or running for pleasure and fitness. These consumers purchase products ranging from athletic footwear to pedometers to get the greatest benefit from exercise.
BUYERS PROFILE:
More than 64 million people in the U.S jog or run to improve their fitness, relieve stress, control their weight, increase endurance, and enjoy better health. As one of the easiest and most cost-effective sports to participate in, these consumers stay in shape by running through their neighborhoods, in local parks, and on hiking trails. They participate in local 10k runs and travel to destinations to compete in marathons. These avid runners also participate in fitness walks to raise money and show support for worthy causes like cancer awareness. Consumers who run see the overall health benefits that aerobic exercise provides including reduced heart disease, strong muscles, increased lung capacity, and weight management. They are health conscious individuals who exercise, make healthy lifestyle choices and eat nutritious foods to stay in top condition.
Running Stats
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Reduces risk of breast cancer by 25%
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Reduces risk of cataracts by 35%
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Reduces chance of major heart attack by as much as 50%
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Burn calories for weight maintenance
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Running and jogging shoe sales in U.S. exceeds $3 billion
PURCHASE PRODUCTS: treadmills, knee braces, jogging strollers, water bottles, pedometers, heart rate meters, running packs, lifestyle and fitness magazines, running shoes, sweat suits, jogging pants, water bottles, rain gear, sun protection, gym bags, jackets, gloves, reflective gear, energy bars, exercise videos, head bands, wrist bands, protective eyewear, travel accessories and towels.
MAILING IS IDEAL FOR: Sporting goods retailers, exercise equipment retailers, fitness apparel retailers, vitamin and supplement providers, weight loss program providers, healthcare providers, event organizers, video and DVD retailers, electronics manufacturers, athletic footwear retailers, gyms and spas, food and beverage industry, and publications |
