National Committee to Preserve Social Security & Medicare (NCPSSM) Beh. Models Mailing List

Data Axle's Behavioral Models have been applied to the highly responsive NCPSSM file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on a full array of Data Axle data available. Every possible variable is used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.

This list includes active senior citizens who have responded to a direct mail appeal requesting donations and petition signatures to protect and strengthen Social Security and Medicare benefits. 96% age 55+, 50% married, 87% retired, 73% homeowners, and 28% internet connected. Petition signers have not donated any money.

Average Age 70

Average Household Income $45,100

ADDITIONAL NOTES

Dollar Amount:

$10+ 98% of file

$15+ 36%

$20+ 18%

$25+ 9%

Multi Donors:

2X+ 84%

3X+ 75%

SERVICE BUREAU REQUIREMENTS:

**ZIP FILES MUST BE SENT IN .TXT FORMAT, # of zips on file must be provided. No other format will be accepted.**

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