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Premier Equestrian Product Supply Product Buyers allows marketers to target consumers who have made at least 3 purchases of equine related products for riding, caring, training and feeding their horses. These consumers purchase products ranging from riding helmets to feed supplements to tack to enjoy a leisurely trail ride or participate in competition.
BUYERS PROFILE:
The horse industry contributes approximately $39 billion to the U.S. economy. With over 9 million horses in the U.S., of which half are either thoroughbreds or quarter horses, consumers in this list purchase the products necessary to keep their horses well-trained, healthy and happy. Individuals in this list attend clinics to improve their riding skills and learn how to care for their animals. They call the veterinarian when their horse is ill or needs routine vaccinations. They read publications and watch DVDs to learn how to halter break a colt and teach them the basic groundwork. A diverse group of consumers, individuals own horses for pleasure riding as well as using their horses to help work the ranch. These consumers often have acreages or ranches to house their equine while many board them at horse boarding facilities complete with shelter, riding trails and exercise facilities.
Equestrian Activities:
PURCHASE PRODUCTS: tack, reins, halters, lead ropes, cinches, saddles, harnesses, stirrups, spurs, lunge lines, crops, bits, nose bands, equestrian apparel, boots, cowboy hats, chaps, helmets, hay, alfalfa, horse treats, fly repellants, fly masks, medications, grooming equipment, shoeing supplies, and horse trailers.
MAILING IS IDEAL FOR: Retailers, credit card issuers, horse supply and feed stores, lifestyle publications, outdoor adventure coordinators, sporting goods providers, veterinarian clinics, show organizers, trailer manufacturers, western apparel providers, horseman clubs and associations, ranch supply providers, and horse boarding facilities. |
