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Discount Golf Store Product Buyersmailing list allows marketers to target men and women who have made at least 3 purchases of golf related products to play a round of 18 holes. These avid golfers purchase products ranging from golf course apparel to putters and drivers.
BUYERS PROFILE:
Almost 10% of the U.S. population plays golf and have an average household income of $95,000. With an estimated economic impact of approximately $70 billion dollars, the U.S. golf industry is one of the leading outdoor recreation activitieschosen by adults of all ages. These individuals go to the golf course for an afternoon of teeing off to hit the ball down the fairway to the greens. They go to the practice range to perfect their stroke and pair up with a golf pro to improve their game. They play for sport or relaxation and often have memberships to courses for seasonal or year round play. They are active individuals who stay physically fit when walking the course and hitting a line drive. They travel to golf tournaments to watch the pros and play in fundraisers to help local charities and clubs raise money for worthy causes.
Popular golfing destinations
PURCHASE PRODUCTS: golf bags, golf shoes, golf balls, golf carts, push carts, ball retrievers, gloves, cart covers, grips, visors, tees, sun care, golf clubs, polo shirts, shorts, pants, vests, insect repellent, golf collectibles, golf magazines, travel accessories, and storage.
MAILING IS IDEAL FOR: Retailers, credit card issuers, sporting goods stores, pro golf shops, publications, golf cart manufacturers, travel coordinators, health clubs and gyms, golfing organizations, upscale retirement communities, publications, fundraisers, DVD providers, and fitness equipment manufacturers.
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