|
Tackle Gear & Fishing Supply Product Buyers mailing list allows marketers to target men and women who have made at least 3 purchases of related products for fly fishing and casting a rod for fresh and salt water fish. These anglers purchase products ranging from tackle boxes to bass boats to catch the “big” one.
BUYERS PROFILE:
According to a U.S. Fish and Wildlife survey, there are over 33 million anglers with 27.5 fishing for freshwater fish like trout and 8.9 million fishing for saltwater fish like tuna and swordfish. These individuals obtain fishing licenses and follow regulations and guidelines for responsible sportsmanship. They are participants in “catch and release” programs or fish their allotted amount for fileting and filling their freezers. They are active individuals who enjoy the outdoors and set up camp equipped with food, heat and shelter for the duration of the fishing trip. They travel to destinations around the country to catch a particular species or trophy fish. As advocates of fishing rights, they often make donations to organizations and programs that protect streams, spawning habitats, and preservation of fish species.
Fishing:
PURCHASE PRODUCTS: rod and reels, bait, hooks, pliers, fishing lines, tents, camp stoves, camping equipment, knives, sleeping bags, ice chests, fishing nets, stringers, waders, apparel, caps, sunscreen, insect repellent, fishing magazines, trolling motors, scales, boats, and more.
MAILING IS IDEAL FOR: Retailers, credit card issuers, boat manufacturers, travel coordinators, publications, fundraisers, DVD providers, travel coordinators, fishing supply providers, sporting goods providers. |
