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Quality Marine Parts and Accessory Product Buyersmailing list allows marketers to target men and women who have made at least 3 purchases of recreational boating products to enjoy the summer months relaxing and playing on the water. These avid boaters purchase products ranging from boating attire to life jackets to cabin accessories to make their boating experience pleasurable and safe.
BUYERS PROFILE:
The U.S. boating industry sees annual revenues of approximately $35 billion. With more than 11 million recreational boats registered in the U.S, marketers will find this group of consumers eager to boat on oceans, gulfs, bays, lakes and rivers throughout the country. Consumers purchase bass boats, catamarans, sailboats, powerboats, jet boats, motor boats, cabin cruisers, rowboats, houseboats, pontoons, and yachts. Some of the most popular places for boating include states with large or numerous bodies of water including Florida, California, Minnesota, Michigan, Texas, New York and South Carolina. Consumers pull their boats to the lake on a boat trailer or dock them in harbors and marinas. When sailing to various ports of calls, they equip their boats with all the comforts of home.
Boating Activities:
PURCHASE PRODUCTS: swim wear, footwear, anchors, docking gear, trailers, fishing gear, toiletries, painting and waterproofing supplies, grab poles, ladders, propellers, prop shafts, swim platforms, sail gear, radios, first aid kits, navigational gear, buoys, dock bumpers, dock steps and rails, hooks, flares, latches, deck chairs, boat covers, sunscreen, insect repellent, boating magazines, trolling motors, camping supplies, collectibles, and novelties.
MAILING IS IDEAL FOR: Retailers, credit card issuers, boat manufacturers, publications, sporting goods stores, publications, boat and sail clubs, safety gear providers, radio communication suppliers, electronics suppliers, marinas, insurance providers, boating safety providers, and boat storage facilities. |
