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Holiday Occasions House Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of products for holidays and special events like Valentines, anniversaries, and graduations. These consumers purchase products ranging from candies to jewelry to electronics as gifts for family and friends. Winter holidays, including Christmas and Hanukah, lead the gift giving and special occasion’s industry in annual revenues with over $600 billion spent annually. This masterfile gives marketers the opportunity to reach consumers who have the disposable income to purchase the perfect gift for not only the winter holidays but Easter, Mother’s Day, St. Patrick’s Day, Thanksgiving, weddings, Halloween, Father’s Day and birthdays. Consumers in this masterfile enjoy planning special events and purchase party supplies like plates, centerpieces, banners, and party favors to decorate homes, workplaces, backyards, patios, and event centers. Whether preparing for an intimate dinner or throwing a festive gala, these consumers want products that make the event memorable. They purchase products online, through catalogs, retail stores, and gift boutiques.
This masterfile is comprised of data lists filled with consumers who are:
- Single/Married/Retired
- Households with Children
- Grandparents/Parents
- Husbands/Wives/Significant Others
- Gift Buyers
Product Selections (+15/M):
Valentines
Christmas
Easter
Graduation
Mother’s Day
Secondary Education
Special Occasions – General
St. Patrick’s Day
Chanukah
Costumes
Fall
Happy Holidays/Winter
Thanksgiving
Weddings
Anniversary
Gift Wrap
Birth
Birthday
Father’s Day
Halloween
Romance
Spring
General Party
PURCHASE SPECIAL OCASSION PRODUCTS: gift certificates, magazines, candy, flowers, wine, glassware, barware, picture frames, gift baskets, baby gifts, tabletop decor, dinnerware, watches, cookware, gift wrap, bows, party supplies, jewelry, stationary, plush toys, mobile devices, music boxes, key rings, footwear, and much more.
MAILING IS IDEAL FOR: Retailers, credit card issuers, gift and novelty industry, home decor, apparel providers, jewelers, florists, personalization stores, confection manufacturers, greeting card providers, party suppliers, craft suppliers, electronics providers, and lifestyle publications. |
