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WaterWerks Central Pool and Hot Tub Accessory Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of pools, furniture, equipment, games and more. These consumers purchase products ranging from goggles to pool chemicals and filters for enjoying a swim or lounging poolside. There are over 8 million in-ground and above ground pools and 6 million hot tubs in the U.S. in popular warm-weather states such as California, Texas, Florida, Arizona and others. This masterfile gives marketers the opportunity to reach consumers who have the disposable income to put in new pools and hot tubs or maintain their existing pool. They accessorize their swimming pools and surrounding patio areas with toys, equipment, furniture and games to have a good time. They purchase pool shoes, caps, floaties, swim noodles and eye protection for safety and comfort when swimming. They purchase games including volleyball nets, beach balls, basketball hoops and dive sticks for neighborhood pool parties. When lounging around the pool, they rest on chaise lounges and poolside seating to catch a little sun. Reach consumers who regularly purchase pool products to entertain or relax with family and friends.
This masterfile is comprised of data lists filled with consumers who are:
- Single/Married/Retired
- Households with Children
- Homeowners/New movers
- Consumers who visit public pools
- Beach goers
- Gift Buyers
Product Selections (+($15/M):
Shoes
Caps/Goggles/Swim Accessories
Games/Toys/Floaties
Equipment
Furniture
Pool – General
Spas/Hot tubs
Pools
PURCHASE PATIO PRODUCTS: pools, spas, lawn chairs, umbrellas, chaise lounges, rafts, air mattresses, flippers, snorkels, masks, nose plugs, sound systems, wet bars, outdoor decor, sunscreen, filter systems, fountains, chlorine tablets, brushes, nets, sweepers, cool decking, pumps, liners, inflatables, swimwear and more.
MAILING IS IDEAL FOR: Retailers, credit card issuers, swimwear apparel providers, lifestyle publications, home and garden suppliers, landscapers, pool contractors, furniture suppliers, electronics providers, and financial institutions. |
