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Pet Haven Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of pet related products for the animal members of the family. These consumers purchase products ranging from treats to pet medications to keep their dogs, cats and other pets happy and healthy. The U.S. pet market is a rapidly growing $62 billion dollar industry with approximately 47% of Americans owning at least one dog and 35% owning a cat. Along with furry companions, over 7 million households also have aquariums filled with tropical and fresh water fish. This masterfile gives marketers the opportunity to reach consumers who have the disposable income to purchase purebred and non-purebred animals, pet foods, medicines, vet care, and pet services such as grooming and boarding. Pet owners consider their pets to be a part of the family and will spare no expense on their safety, health and comfort. These consumers purchase a variety of equipment and supplies for obedience training, accessories, housing, bedding, welfare and hygiene. When a beloved pet passes away, they purchase memorials, plaques, and urns to preserve and commemorate their memory. Consumers in this masterfile are often generous donors and contribute generously to animal causes. They purchase pet products online, through catalogs, retail stores, big box stores, animal welfare organizations and pet stores.
This masterfile is comprised of data lists filled with consumers who are:
- Single/Married/Retired
- Households with Children
- Pet Owners/Lovers
- Gift Buyers
Product Buyers +($15/M):
Attire
Generic (Dogs and Cats)
Training and Control Equipment
Accessories
Fish
Food/Treats
Housing & Bedding
Cats
Memorials
Toys
Welfare & Hygiene
Dogs
PURCHASE PET PRODUCTS: Dog sweaters, pet beds, food dishes, scratching posts, pet dental supplies, grooming supplies, pet toys, chew toys, leashes, water bowls, collars, tags, tick and flea protection, fish tanks, nail clippers, dog houses, pet food, hamster cages, bird cages, reptile cages, and much more.
MAILING IS IDEAL FOR: Retailers, credit card issuers, pet stores, pet medication providers, pet groomers, pet sitters, pet boarding, publication and magazine providers, animal shelters, and animal welfare fundraisers. |
