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Direct Patio and Exterior Living Product Buyer Masterfile allows marketers to target men and women who have made at least 3 purchases of patio furniture, accessories and more. These consumers purchase products ranging from hammocks to outdoor fireplaces to enjoy the comforts of their backyards. The outdoor furniture retail sales in the United States is over $4 billion dollars and consumers want more accessibility to exterior living spaces like patios. This masterfile gives marketers the opportunity to reach consumers who have the disposable income to bring the indoors outside to their patio areas. As more homes, townhouses and condos are built with patios, these consumers are spending more time outdoors on weather-resistant furnishings like chaise lounges, sofas, tables and decorative pillows. They put up their outdoor umbrellas on sunny days and light up the portable patio heater or outdoor chimney in cool evenings. Reach consumers who purchase patio products to entertain or relax with family and friends on a regular basis.
This masterfile is comprised of data lists filled with consumers who are:
- Single/Married/Retired
- Households with Children
- Homeowners
- DIY backyard renovators
- Gift Buyers
Product Selections: (+$15/M)
Outdoor Portable Heater
Patio – General
Umbrella/Stands
Outdoor Stereo
Accessories
Hammocks
Picnic Equipment
Fireplaces/Chimneys
Furniture
PURCHASE PATIO PRODUCTS: portable patio heaters, lawn chairs, chaise lounges, picnic tables, sound systems, wet bars, chimneys, hammocks, outdoor decor, barbecues, cooking utensils, outdoor sofas, throw pillows, cushions, outdoor rugs, door mats, weather vanes, rain catchers and more.
MAILING IS IDEAL FOR: Retailers, credit card issuers, lifestyle publications, home and garden suppliers, landscapers, home decor providers, contractors, furniture suppliers, electronics providers, and financial institutions. |
