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Wilderness Supply Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of outdoor recreation equipment and supplies to hunt, fish, camp and more. These consumers purchase products ranging from tents to kayaks to enjoy nature wilderness areas to their fullest. The outdoor recreation is a multi-billion industry and includes activities like camping, canoeing, skiing, rock climbing, biking, birdwatching, surfing, hiking, backpacking, rafting, swimming and more. Each year over 45 million people plan a weekend or vacation to camp in the great outdoors and enjoy the plentiful activities the outdoors offers. This masterfile gives marketers the opportunity to reach consumers who love adventure, challenge, physical activity, and outdoor destinations. They bring along binoculars, pocket knives, prepared meals, and camping furniture to set up camp with their family and friends in the woods, national parks, along streams, desert, and lakes. Marketers can reach consumers who pursue outdoor interests and activities that bring satisfaction and pleasure to their lives.
This masterfile is comprised of data lists filled with consumers who are:
- Single/Married/Retired
- Households with Children
- Outdoorsmen and women
- Kayakers/Canoers
- Gift Buyers
- And many more
PRODUCT SELECTIONS: (+$15/M)
Outdoors- General
Sleeping Bags
Pocketknives/Outdoor Knives
Accessories
Binoculars
Outdoor Recreation Books
Tents
Camping Furniture
Camping Cookware
Kayaks/Canoes
PURCHASE OUTDOOR PRODUCTS: binoculars, tents, camping gear, ice chests, sleeping bags, air mattresses, air pumps, cook stoves, camping chairs, foldable tables, canoes, pocketknives, canoe paddles, safety gear, helmets, life vests, first aid kits, and outdoor apparel.
MAILING IS IDEAL FOR: Retailers, credit card issuers, lifestyle publications, travel coordinators, vacation destination providers, RV dealers, sporting goods stores, outdoor adventure coordinators, and financial institutions. |
