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Notion and Novelty Boutique Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of unique and fun novelty items for themselves, family, and friends as well as notions for the crafts markets. These consumers purchase products ranging from toys to party items to raffia for their personal collections and to give as humorous gifts. The gift, novelty and souvenir industry sees revenues of $18 billion each year and includes greeting cards, craft items, shot glasses, bumper stickers, googly eyes, frozen treats, apparel, adult humor, mugs and more. This masterfile puts marketers in touch with consumers who have the disposable income to purchase notions and novelties as keepsakes from a travel destination or to give as a gift at retirement parties, bachelor parties, housewarmings, office parties and more. They often search far and wide for unusual items not readily found in traditional department stores. These individuals typically make multiple purchases of a wide variety of novelties and purchase items from catalogs, online, specialty shops, gift shops and more.
This masterfile is comprised of data lists filled with consumers who are:
Single/Married/Retired
Gag gift buyers
Souvenir collectors
Crafters
Gift buyers
Product Selections: (+$15/M):
Labels
Novelties
Glue Guns
Greeting Cards
Stickers
Notions - General
Raffia
Personal Embosser
Ribbon
PURCHASE RELATED NOVELTY PRODUCTS: Notepads, candy, costumes, stationary, gift bags, pendants, pens, pencils, tableware, balloons, keychains, dolls, games, puzzles, party favors, decorations, and more.
MAILING IS IDEAL FOR: Retailers, credit card issuers, antique shops, party supply stores, greeting card industry, apparel manufacturers, fabric stores, toy manufacturers, entertainment industry, storage and organization providers, auction houses, gift shops, and more. |
