Books-A-Million Package Insert Program (PIP) Package Insert Program

Founded in 1917 as a street corner newsstand in Florence, Alabama, Books-A-Million, Inc. has grown to be the premier book retailing chain in the Southeastern United States and the second largest book retailer in the nation. For the first time, non-competitive advertisers have the ability to insert into the customer shipments from the Books-A-Million e-commerce site.

SEGMENTS COUNTS THROUGH 01/06/2025
378,000 TOTAL UNIVERSE / BASE RATE $65.00/M
DESCRIPTION
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Founded in 1917 as a street corner newsstand in Florence, Alabama, Books-A-Million, Inc. has grown to be the premier book retailing chain in the Southeastern United States, and the second largest book retailer in the nation. The company currently operates more than 260 stores in 32 states and the District of Columbia.

 

For the first time, advertisers have the opportunity to place non-competitive offerings into the e-commerce shipments from www.booksamillion.com. The inserts will receive premium visibility in these packages as we will be hand dropping only three outside advertisers per month!

 

Demographics—Average Age: 48, 61% Female, HHI: $62,200

 

This program will be an excellent opportunity for a variety of offers including food and wine, e-commerce sites, apparel and collectibles.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Package Insert Program  
SOURCE: INTERNET/ON-LINE 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 61% FEMALE 39% MALE  
SPENDING: $45.00 AVERAGE ORDER 
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
PROCESSING FEE  $50.00/F
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