American Lifestyles Magazine Subscriber Masterfile allows marketers to target men and women who have made at least 3 purchases of magazine publications regarding travel, health, gardening, cooking, fashion, children and general interest. These consumers purchase magazines dedicated to topics ranging from parenting to fitness and exercise. This masterfile puts marketers in touch with consumers who have the disposable income to purchase magazine publications as well as the products and services advertised with the magazine. With over 7000 print magazines in circulation in the U.S., the magazine industry realizes annual revenues of over $24 billion annually. These consumers subscribe to magazines for home delivery and purchase from “off the rack” at grocery retailers, convenience stores and magazine stands. They purchase magazines for how-to tips, advice, travel destinations, recipes, fashion trends, photography, commentaries, features, puzzles, reader’s letters, crafts for children and more. They buy magazines for themselves, their children and as gifts for family and friends. They enjoy the entertaining articles and often subscribe to or purchase more than one publication.
This masterfile is comprised of data lists filled with consumers who are:
Homeowners and Renters
Single/Married
Parents/Households with children
Avid readers
DIY enthusiasts
Gift buyers
MAGAZINE SUBSCRPTION BUYERS: +($15/M)
Cooking
Health
Travel
Garden
Home
Fashion
General Interest
Children
PURCHASE MAGAZINE RELATED PRODUCTS: newspapers, tabloids, books, journals, e-books, audio-tapes, magazine racks, reading glasses, cookbooks and magnifiers. They also purchase merchandise from magazines including: children’s puzzles and games, trendy apparel, cosmetics, fitness equipment, cookware, gardening supplies, home decor, and travel accessories.
MAILING IS IDEAL FOR: Retailers, publications, marketers, health and fitness providers, travel coordinators, nurseries, toy manufacturers, electronics providers, clothing designers, household goods providers, credit card issuers, continuing education providers, and much more. |