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Direct Hardware Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of products for renovating/upgrading/accessorizing interior and exterior living spaces. These consumers purchase products ranging from drapery hardware to weather-stripping to door knockers to keep their residences attractive and in good repair. Hardware sales is a robust industry at $24+ billion in sales annually. This masterfile puts marketers in touch with consumers who have the disposable income to make minor home repairs and improvements. They use step stools, ladders, and flashlights to put in drawer pulls, closet organizers, wall hooks, and window hardware. They place door stops, draft blockers, furniture sliders, and grate covers on floors to keep them scuff and draft free. They depend on storage containers to keep household hardware supplies organized and easily accessible. With an assortment of adhesives, knives, scissors, screws, and nails on hand, they can tackle any indoor or outdoor project. These consumers take pride in their homes and stay on top of routine maintenance.
This masterfile is comprised of data lists filled with consumers who are:
- Homeowners and Renters
- Single/Married/Households with children
- DIY home repair/renovators
- Gift buyers
Product Selections (+$15/M):
Back Scratchers
Coin Sorters
Coolers
Doorknobs
Drapery Hardware
Drawer Pulls
Fireplace Accessories
Furniture Care
Nightlights
Storage/boxes
Trash Bins (interior)
Umbrellas
Workshop Accessories
Closet Organizers
Coasters
Coat/Wall Hooks
Compasses
Door Knockers
Hat Care
Lighters
Locks
Picture/Wreath Hangers
Specialty Lightbulbs
Weather stripping
Wet Wipes
Window Hardware
Batteries
Furniture Sliders
Key Hooks
Safes/Lockboxes
Switch plates
Adhesives
Home Testing Kits
Knife/Blade sharpeners
Phone Accessories
Shoe Care
Thermoses
Trash Cans (Exterior)
Clipboards
Doorstops
Grate/Register Covers
Home Emergency Kits
Ladders
Misc. Electric (switches, dimmers, etc.)
Portable Heaters
Scissors
Clothes Hangers
Draft Blockers
Eyeglass Cases
Greeting Card/Coupon Organizers
Household Hardware – General
Safety Equipment
Step Stools
Table Pads
Timers
MAILING LIST IS IDEAL FOR: Retailers, credit card issuers, hardware stores, home improvement stores, home decor providers, tool manufacturers, safety gear providers, financial institutions, remodelers, interior designers, contractors, and much more. |
