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The MicroDirect Electronic Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of electronics that bring convenience, efficiency and entertainment to their lives. These consumers purchase a variety of products ranging from DVD players to Gaming Systems to Home Security Systems. The consumer and personal electronics industry is estimated at over $210 billion and will continue to see tremendous growth due to sales of connected devices and consumer purchasing power. This masterfile puts marketers in touch with consumers who have the disposable income to buy electronic products that make their life easier, deliver instant communication, provide lighting and security solutions, and improve work productivity. They are technologically savvy individuals and make repeat purchases of products when upgraded including cell phones, home theater equipment, game controls and equipment, voice responding equipment, robotics and music devices. This industry continues to grow and evolve and consumers are hungry for electronic gadgets that put technology at their fingertips.
This masterfile is comprised of data lists filled with consumers who are:
- New movers
- Homeowners and renters
- Gift Buyers
- Travelers
- Music Lovers
- Single, married, households with children
Product Selections (+15/M)
Digital Storage
Headphones
Language Translators
MP3 Players
Phones
Typewriter
Voice Recorders
Cd/Record Player
DVD Players
Gearhead Nirvana
Home Theater
Radios
Remote Control Gadgets
Calculators
Cell Phones
Extended Warranties
Gaming Systems/Games
Locators
Organizers
Robotics
TVs
Two Way Radios
Alarm Clocks
Astronomical Equipment
CD/Record Care
Computers
GPS Systems
Ice Buckets
Intercoms
Security Systems
Stereo Amplifiers
Stereo Speakers
Lighting Devices
Video Players/Recorders
iPads/Tablets
Cameras
Electronics- General
Integrated Stereos
Invisible Fences
Shavers
Tie Racks
MAILING IS IDEAL FOR: Retailers, computer manufacturers, credit card issuers, lifestyle publications, DVD providers, financial institutions, electronics manufacturers, home and car security providers, stereos, home theater systems, remote control toys, mobile devices, video games, cell phones, robotic vacuum cleaners, computers, navigation systems, intercoms, electronic wearables, dimmer switches, televisions, electronic grooming supplies and shavers, invisible fences, garage door openers and much more.
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