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Luxury Bedding and Canopy Collection Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of home furnishings that make a house a home. These consumers purchase products that accessorize and provide comfort ranging from mattress pads to window shades to towels. The home furnishings industry is estimated at $35 billion and consumers are ready to purchase the goods to make their homes cozy and reflect their personality. This masterfile puts marketers in touch with consumers who have the disposable income to buy products like bedding, curtains, wall art, candlesticks, bar ware and table linens to decorate and furnish a home. They are DIY interior designers and take pride in their homes and living spaces. They decorate a child’s or master bedroom in themed designs and choose comforters, linens and throw pillows to reflect their style. Furnishings can give a room an updated look without having to do a full remodel. A new rug or slipcover may be all that is needed to freshen and modernize spaces.
This masterfile is comprised of data lists filled with consumers who are:
- New movers
- Existing homeowners and renters
- Gift Buyers
- Single, married, households with children
Product Selections: (+$15/M)
Mattress Pad
Bar Ware
Domestics-General
Prints
Rug Pads
Slipcovers
Draperies
Indoor/Outdoor Mats
Linens
Rugs
Window Shades/Blinds
Blankets
Candles
Candlestick Holders
Down Comforters
Stair Treads
Bedding Ensembles
Feather beds
Mattresses
Table Linens
Bedspreads/Comforters
Pillows
Towels
MAILING IS IDEAL FOR drinkware, wall art, prints, framed art, rug pads, draperies, indoor/outdoor mats, bed sheets, blankets, bedspreads, pillows, clocks, kitchen and bath towels, mattress covers, tablecloths, cloth napkins, retailers, credit card issuers, bed and bath stores, interior designers, financial institutions, landscapers, home and garden, handymen, HVAC providers, storage and organization suppliers, furniture providers, home decor providers, and catalogers. |
