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The Village Craft Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of products for DIY arts and crafts projects. These creative individuals make items ranging from wooden toys to beaded jewelry to scrapbooks for themselves, family and friends. Consumers spend approximately $1 billion on crafts and craft supplies annually. This masterfile puts marketers in touch with consumers who have the disposable income to hand make crafts for personal use and enjoyment. Consumers achieve a sense of accomplish and great satisfaction when painting a still life portrait, designing their own wall decor, or sewing a dress for a special occasion. They are imaginative, artistic and prefer to create a one-of-a-kind item that can’t’ be bought from the store. Much like a hobby, they spend a good deal of time choosing the perfect embellishments and materials to create their craft. They give handmade gifts to family members and friends for special occasions like housewarmings or birthdays. A homemade craft often holds sentimental value and is cherished by the recipient for years to come.
This masterfile is comprised of data lists filled with consumers who are:
- Painters/Sketchers
- Seamstresses/Knitters
- Woodworkers
- Scrapbookers
- Jewelry Makers
Product Selections (+$15/M)
Cross Stitching/Needlepoint
Fabric
Knitting
Embellishments
Paper
Floral Arranging
Sewing
Tools
Beading
Crafts-General
Stenciling
Woodworking
Painting/Sketching
Crocheting
Machinery
Scrapbooking
MAILING LIST IS IDEAL FOR: retail stores, arts and crafts outlets, hobby stores, event coordinators, fabric stores, DVD suppliers, credit card issuers, craft book and magazine publishers, Sewing machines, glitter, fabric, lumber, woodworking tools, varnishes, scissors, sequins, paint brushes, glue, sewing needles, knitting needles, card stock, ink, art pens, stencils, stickers, stamp pads, rubber stamps, lace, ribbon, felt, canvas, appliques, yarn, beads, easels, higher education facilities, and more. |
