|
The Continuity Marketing Club Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases from merchandise continuity clubs. These consumers receive catalogs or go online to purchase merchandise from a retailer at regular pre-determined intervals. Similar to “Product of the Month Clubs” consumers in this masterfile buy goods ranging from wine to vitamins and health supplements. This masterfile puts marketers in touch with consumers who have the disposable income to make multiple purchases of like items on a weekly, monthly or quarterly basis. They want variety and the ease of ordering products such as foods, music or beverages delivered directly to their doorstep. These consumers are music lovers who want to select DVDs from a variety of genres including jazz, country or rock; fine wine drinkers who can order reds, whites and blushes from regions around the world and avid readers who want to read mystery novels one month and historical fiction the next. Continuity clubs afford their members flexibility, options and value.
This masterfile is comprised of data lists filled with consumers who purchase health, cooking, prepared meals, books and more from continuity clubs. This diverse group of consumers are:
- Foodies and home cooks
- Wine connoisseurs
- Crafters
- Spiritual and religious
- Health conscious
- Parents with children in the home
Continuity Club Selections: (+$15/M):
Health
Prepared Meals/Cooking
Crafts
Kitchen
Non-specific Continuity
Children
Books
Nature/Science
Spiritual/Religious
Wine
This mailing list is ideal for retailers, sporting goods providers, credit card issuers, bookstores, book clubs, music stores, food and beverage suppliers, weight loss providers, storage organizers, fruit and nut gift baskets, cookware, cookbooks, ointments, creams, medications, craft supplies, dinnerware, pots and pans, kitchen gadgets, toys, apparel, pet supplies, religious and spiritual products, meats,
and more. |
