EQUINE AFFAIRE Mailing List

ATTENDEES TO NORTH AMERICA'S PREMIERE EQUINE EXPOSITION AND EQUESTRIAN GATHERING. EVENTS PRESENTED ANNUALLY ARE ATTENDED BY AVID HORSE ENTHUSIASTS FROM THROUGHOUT THE UNITED STATES AND BEYOND.

SEGMENTS COUNTS THROUGH 06/30/2024
18,012 TOTAL UNIVERSE / BASE RATE $95.00/M
 18,012 EXPO ATTENDEES & INQUIRERS     $95.00/M
 13,433 12 MONTH ATTENDEES     $105.00/M
  NON PROFIT RATE     $85.00/M
DESCRIPTION

EQUINE AFFAIRE HAS BEEN PRODUCED SINCE 1994 AND IS    

RECOGNIZED AS NORTH AMERICA'S PREMIERE EQUINE                          

EXPOSITION AND EQUESTRIAN GATHERING. EVENTS      

PRESENTED ANNUALLY ARE ATTENDED BY AVID HORSE

ENTHUSIASTS FROM THROUGHOUT THE UNITED STATES AND      

BEYOND. EACH EQUINE AFFAIRE FEATURES AN EXCEPTIONAL

EDUCATIONAL PROGRAM OF CLINICS, DEMOS, AND SEMINARS                    

ON ALL MAJOR EQUESTRIAN SPORTS AND A FULL RANGE OF

HORSE TRAINING/MANAGEMENT TOPICS; THE LARGEST HORSE-                   

RELATED TRADE SHOWS IN THE NATION; A BREED PAVILION   

SHOWCASING DOZENS OF BREEDS OF HORSES; HORSE & FARM    

EXHIBITS; STALLIONS AND HORSES FOR SALE; THE                           

VERSATILE HORSE & RIDER COMPETITION; AND THE

FANTASIA, EQUINE AFFAIRE'S MUSICAL CELEBRATION OF                      

THE HORSE.                                          

                                                 

ADDITIONAL SELECTIONS AVAILABLE AT $10/M:            

NUMBERS OF HORSES OWNED                              

RIDING DISCIPLINE                                    

                                                     

SURVEYS INDICATE THAT 88% OF ATTENDEES ARE FEMALE,   

30% OWN ONE HORSE AND 58% OWN TWO OR MORE. AS HORSE  

OWNERS THEY ARE INTERESTED IN ALL EQUESTRIAN         

PRODUCTS FROM TACK, RIDING APPAREL, TRAINING EQUIP-  

MENT, HORSE TRAILERS, FEED, FENCING, ARENA FOOTING,  

BARNS, FARM & STABLE EQUIPMENT AND EQUINE HEALTH     

PRODUCTS TO EQUESTRIAN ART, DECOR, JEWELRY, VIDEOS/  

BOOKS, EQUINE INSURANCE AND RIDING VACATIONS.        

                                                     

EQUINE AFFAIRE ATTENDEES REPRESENT ALL BREEDS OF     

HORSES FROM MINIATURES TO DRAFTS, STOCK HORSES TO    

SPORT HORSES AND GAITED HORSES TO MULES. THEY ARE    

INVOLVED IN ALL EQUESTRIAN DISCIPLINES FROM JUMPING, 

DRESSAGE, EVENTING, ENGLISH PLEASURE, POLO AND       

DRIVING TO REINING, CUTTING, CONTESTING, PENNING/    

SORTING, TRAIL COMPETITION, WESTERN DRESSAGE,        

MOUNTED SHOOTING, SIDESADDLE, DISTANCE COMPETITION,  

AND TRAIL RIDING. THEY REPRESENT THE FULL SPECTRUM   

OF RIDERS FROM PLEASURE HORSE OWNERS TO EQUINE       

PROFESSIONALS. 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: ATTENDEES 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 88% FEMALE 12% MALE  
SELECTS
ADDITIONAL SELECTIONS   $10.00/M
GENDER   $6.00/M
HOUSEHOLD DEMOGRAPHICS   $10.00/M
STATE, SCF, ZIP   $6.00/M
ADDRESSING
KEY CODING  $2.00/M
ELECTRONIC DELIVERY  $50.00/F
ZIP SET UP FEE  $50.00/F
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