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The Kidz and Toddlers product buyers mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of products made specifically for children between the ages of 1-3. Consumers on this list are open to relevant marketing offers and have the discretionary income to purchase products ranging from electronic toys to bedroom furniture. This consumer audience is comprised of men and women of varying ages, education, incomes, and ethnicities. They are parents, grandparents and other family members who buy products to stimulate young minds, improve balance and dexterity, encourage creativity, keep toddlers safe and healthy, and develop basic learning skills. These consumers remodel the nursery to give their toddler a more “grown-up” bedroom where they can keep their things organized with bookshelves, dressers, toy chests, shelving and more. Toddlers are very active and on-the-go. They are learning to walk, run, jump, climb, drink without a bottle, dress themselves, and potty train. Parents rely on quality daycare and take their toddler to youth museums, parks, and playgrounds. The consumers in this list spare no expense when it comes to purchasing the luxuries and necessities toddlers need for healthy development and happiness.
Toddler stats and trends:
- The global baby care market is expected to hit $66.8 billion in sales
- There are approximately 21 million children under the age of 5 in the U.S.
- Women typically drive 70-80% of all consumer purchasing
- Buyers shop online, thrift stores, department stores, and specialty retailers
TODDLER PRODUCTS PURCHASED:Beds, security blankets, toys, tricycles, clothing, room decor, action figures, puzzles, games, helmets, baby gates, cupboard door locks, bath products, sippy cups, diapers, diaper bags, high chairs, underpants, potty chairs, car seats, baby gates, strollers, changing tables, totes, clothing, furniture, and baby monitors.
MAILING LIST IS IDEAL FOR: retailers, apparel providers, children’s furniture providers, toy manufacturers, food and beverage industry, pediatricians, credit card issuers, healthcare facilities, clinics, child care centers, insurance agencies, children’s book and magazine publishers, and more.
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