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The Kids Picks mailing list allows marketers to target consumers who make at least 3 purchases a month of products for toddlers and tweens that clothe, entertain, educate and more. Consumers in this list are receptive to relevant marketing offers and have the disposable income to purchase products ranging from apparel to computers to over-the-counter medications.
This consumer audience is comprised of men and women of varying ages, education, incomes, and ethnicities. They are parents, grandparents, friends, teachers and colleagues who buy the items kids need to be happy, well-adjusted and healthy. Consumers want kids to be successful in school, enjoy play, express their personality and creativity, look good and feel confident and get the medical care they need. These consumers purchase children’s products for special occasions, back to school and everyday personal needs. They seek educational toys, room decor, travel accessories, personal care products, healthy foods, safety gear and more. The consumers in this list spare little expense when it comes to purchasing goods for their kids.
Children’s Merchandise stats and trends:
- Total population of children under 18 is approx. 74 million
- 5-13 year olds make up 50% of the population for kids under 18
- US market size for the total toy industry is approximately $26 billion
- Women typically drive 70-80% of all consumer purchasing
- Buyers shop online, thrift stores, dept. stores, big box stores, and specialty retailers
GOODS PURCHASED:clothing, outerwear, bicycles, puzzles, games, beverages, bedroom furnishings, bedding, blankets, video games, musical instruments, crayons, arts and crafts, basketballs, roller skates, shampoo, bath supplies, wall decor, dressers, bookcases, dollhouses, electronics, bubble bath, grooming supplies, school supplies, backpacks, and much more.
MAILING LIST IS IDEAL FOR: retailers, video game manufacturers, educational toy manufacturers, food and beverage industry, preschools, educational facilities, arts and crafts suppliers, DVD and movie suppliers, youth organizations, credit card issuers, pediatricians, insurance agencies, children’s book and magazine publishers, and others related to the field. |
