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The Kidz Coin Saver Buyers mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of decorative coin banks for young children. Consumers in this list are open to relevant marketing offers and have the disposable income to purchase products ranging from personalized ceramic banks to savings accounts.
This consumer audience is comprised of parents, grandparents, family members, friends and colleagues of varying ages, education, and ethnicities who purchase coin and money banks to encourage kids to start saving money. Piggy banks are often a child’s first novelty keepsake item and can be customized with the child’s name and/or date of birth. A great way to get kids to save or start earning a little money on their own from doing a few household chores, babysitting and more. Piggy banks allow children to touch the coins, count them and watch their money grow. These consumers are conscious of the value of a dollar and have their own savings and investments accounts. They want to encourage children to be wise with money and become savvy investors themselves when they grow up!
Piggy Bank Fun Facts and Stats:
- Many cultures believe the piggy bank brings good luck, wealth and fortune to a household
- Piggy banks date back nearly 600 years and are often a highly prized collectible
- Women typically drive 70-80% of all consumer purchasing
- Buyers shop online, thrift stores, department stores, and specialty retailers
CONSUMERS WHO PURCHASE PIGGY BANKS ALSO PURCHASED:children’s collectibles, jewelry, savings accounts, certificates of deposit, children’s wallets, purses, investments, figurines, music boxes, baby cups, spoons, teddy bears, rare comic books, and trading cards. They also purchased related toys like dolls, trucks, puzzles, games, electronics, balls, bicycles, PCs, costumes, action figures, skateboards, nursery items, outdoor playsets, and building sets.
MAILING LIST IS IDEAL FOR: retail stores, apparel providers, game manufacturers, educational toy manufacturers, toy and hobby providers, arts and crafts suppliers, DVD suppliers, credit card issuers, preschools, educational facilities, financial institutions, banks, healthcare providers, life insurance providers, children’s book and magazine publishers, and more. |
