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The Baby Girls Essentials mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of products made specifically for infant and newborn girls. Consumers in this list are open to relevant marketing offers and have the discretionary income to purchase products ranging from receiving blankets to cribs.
This consumer audience is comprised of men and women of varying ages, education, incomes, and ethnicities. They are expectant parents awaiting the birth of their daughter, young mothers and fathers, doting grandparents, and other family members who want nothing but the best for the youngest bundle of joy in the family. These consumers buy products to keep baby girls comfortable, entertained, safe, fed, healthy and happy. They often decorate the nursery in themed colors and decor including florals, ladybugs, teddy bears, baby animals, storybook princesses, fairies, and more. Parents on-the-go want products that let them take their child wherever they go whether hiking, shopping or traveling. They want accessibility to quality daycare and medical care for baby’s routine checkups. The consumers in this list spare little expense when it comes to purchasing the luxuries and necessities that keep infants happy and safe.
Newborn, Baby and Infant stats and trends:
- Approximately 4 million births in the U.S. each year
- Annual U.S. baby food sales revenue is approx. $1.5 billion
- The global baby care market is expected to hit $66.8 billion in sales
- The average parent spends approx. $12,000 on their infants in their first year
- Buyers shop online, thrift stores, department stores, and specialty retailers
BABY PRODUCTS PURCHASED:Sanitizers, formula, baby food, nursing and feeding supplies, plush toys, clothing, nursery decor, bath products, bottles, musical mobiles, bibs, diapers, play yards, swings, bouncers, jumpers, gyms, diaper bags, high chairs, baby carriers, car seats, baby gates, cribs, strollers, changing tables, totes, mobiles, clothing, furniture, and baby monitors
MAILING LIST IS IDEAL FOR: retailers, apparel providers, baby nursery furniture providers, toy manufacturers, food and beverage industry, pediatricians, credit card issuers, healthcare facilities, clinics, child care centers, real estate firms, insurance agencies, children’s book and magazine publishers, and more.
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