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The ABC Collectibles Buyers mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of collectibles, keepsakes, and priceless memorabilia for kids. Consumers in this list are open to relevant marketing offers and have the disposable income to purchase products ranging from sterling silver baby bracelets to classical books.
This consumer audience is comprised of men and women of varying ages, education, and ethnicities who have the disposable income to buy collectibles such as figurines to commemorate a newborn’s birth or to give at holidays. These buyers are parents, grandparents, family members, friends and colleagues who purchase collectibles that hold a special meaning for the child as they grow up. Collectibles often encourage children and teens to collect similar items as a hobby. Collecting collectibles teach children patience, perseverance, organization, and negotiation skills when time to trade up. The consumers in this list spare little expense when it comes to purchasing keepsake toys and items for a child.
Children’s collectibles stats and trends:
- Total sales on collectible toys and models alone reach over $23billion annually
- Current trend for collectibles are “tiny toys.” Collectibles that are small, portable and playable anywhere
- Women typically drive 70-80% of all consumer purchasing
- Buyers shop online, thrift stores, department stores, and specialty retailers
COLLECTIBLES PURCHASED:classic children’s books, jewelry, figurines, music boxes, baby cups, spoons, teddy bears, rare comic books, coins, marbles, arcade games, charm bracelets, lunchboxes, artwork, trading cards, dolls, action figures, and model trains. Collectibles buyers also purchase related toys like puzzles, games, electronics, balls, bicycles, PCs, costumes, skateboards, walkers, outdoor playsets, and building sets.
MAILING LIST IS IDEAL FOR: retail stores, apparel providers, game manufacturers, educational toy manufacturers, toy and hobby providers, arts and crafts suppliers, DVD suppliers, credit card issuers, preschools, educational facilities, healthcare providers, insurance agencies, children’s book and magazine publishers, and more. |
