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The Kids Can Learn mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of DVDs, CDs, and personal computers (PCs) for children, tweens, and teens. Consumers in this list are open to relevant marketing offers and have the discretionary income to purchase products ranging from educational videos to laptops.
This consumer audience is comprised of men and women of varying ages, education, and ethnicities who have the disposable income to purchase a variety of DVDs and CDs featuring music, cartoons, anime, holiday specials, and general entertainment for their kids. Parents and grandparents also buy their children computers for schoolwork, gaming, and social media. From an early age, these kids are exposed to a variety of media and often 5 hours a day or more watching television, surfing the internet, watching DVDs, and playing video games. The consumers in this list are very active in their child’s or grandchild’s life and spare little expense when it comes to purchasing the media equipment and accessories that develop early learning skills and keep kids entertained.
Kid’s media stats and trends:
- 76% of U.S. children have computers and access to the internet in their homes
- Daily PC usage by age: 5-9 avg. 28 mins, 8-10 avg. 45 mins.
- Women typically drive 70-80% of all consumer purchasing
- Buyers shop online, gaming stores, big box stores, and specialty retailers
PRODUCTS PURCHASED: DVD players, consoles, stereos, controls, notebooks, smartphones, mobile devices, control mounts, headphones, handheld video games, batteries, cables, chargers, keyboards, cameras, motion sensors, and adapters. Gaming buyers also purchase related children’s products like clothing, footwear, board games, toys, sports equipment, puzzles, beverages, and snacks.
MAILING LIST IS IDEAL FOR: retail stores, apparel providers, game manufacturers, educational toy manufacturers, amusement parks, arcade game providers, entertainment industry, toy and hobby providers, arts and crafts suppliers, DVD suppliers, credit card issuers, children’s book,s and magazine publishers, and more. |
