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The Personalized Backpack Buyers Kidz mailing list allows marketers to target consumers who make at least 3 purchases a month of gear designed to carry children’s personal effects, school books and more. Consumers in this list are receptive to relevant marketing offers and have the disposable income to purchase products ranging from baggage to day packs.
This consumer audience is typically comprised of parents and grandparents of varying ages, education, and ethnicities who have the disposable income to travel with their kids and grandchildren, purchase needed school supplies and more. When traveling to grandma’s house for an overnight visit or flying across the country for a family vacation, these kids carry their belongings in trend-setting luggage. Backpacks are also a necessity for all school children. Parents put stuffed animals, snacks or blankets in their preschooler’s backpack while older children use packs to carry textbooks, laptops, sports equipment, lunches, mobile devices and more to school. These totes help keep children organized and teach responsibility for taking care of their personal items. The consumers in this list spare little expense when it comes to purchasing durable yet lightweight bags to keep their children’s possessions safe and in one place.
Children’s collectibles stats and trends:
- Consumers spend approx. $68 billion in the back-to-school backpack market
- Women typically drive 70-80% of all consumer purchasing
- Buyers shop online, thrift stores, department stores, and specialty retailers
RELATED PRODUCTS PURCHASED:duffel bags, tote bags, baggage, makeup bags, computers, notebooks, smart phones, headphones, handheld video games, chargers, keyboards, cameras, and adapters. Children and teens who travel pack products including shampoo, body wash, toothbrush, attire, hairbrush, shoes, toys, video games and more.
MAILING LIST IS IDEAL FOR: retail stores, travel coordinators, sporting goods stores, toy manufacturers, vacation destinations, hospitality industry, credit card issuers, preschools, educational facilities, healthcare providers, insurance agencies, children’s book and magazine publishers, and more.
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