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The Toy Warehouse Product Buyers mailing list allows marketers to target consumers who make at least 3 purchases a month of a variety of toys, dolls, games and more for babies, toddlers, tweens and teens. Consumers in this list are receptive to relevant marketing offers and have the disposable income to purchase products ranging from building blocks to remote control cars.
This consumer audience is comprised of men and women of varying ages, education, incomes, and ethnicities. They are parents, grandparents, friends, and colleagues who buy toys for the holidays, a neighborhood child’s birthday party, or the birth of a friend’s new son or daughter. Toys help develop agility, brain power, dexterity, imagination, social skills and more. These consumers buy toys for outdoor play, education, sports, construction, riding, model building, strategizing, science and music development to entertain and engage kids of all ages. Children play with toys indoors, the backyard, the pool, on the field and when traveling. The consumers in this list spare little expense when it comes to purchasing toys and playthings for a child’s amusement and fun.
Toy industry stats and trends:
- US market size for the total toy industry is approximately $26 billion
- Popular kids toys: Outdoor and sports - $3.7 billion, toddler/preschool - $3.19 billion
- Women typically drive 70-80% of all consumer purchasing
- Buyers shop online, thrift stores, big box stores, and specialty retailers
TOYS PURCHASED:Dolls, dollhouses, puzzles, board games, balls, bicycles, dress-up costumes, skateboards, electronic teach and play toys, playhouse, swing sets, robots, pool toys, bicycles, action figures, handheld video games, dump trucks, scooters, wagons, rocking horses, building sets, plush toys, stuffed animals, crayons and markers, toy drum sets, doll strollers, building sets, and plush toys.
MAILING LIST IS IDEAL FOR: retail stores, children’s apparel providers, game manufacturers, educational toy manufacturers, hobby providers, arts and crafts suppliers, DVD and movie suppliers, credit card issuers, children’s healthcare providers, insurance agencies, children’s book and magazine publishers, and more.
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