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The Country Kids Room Decor Buyers mailing list allows marketers to target consumers who make at least 3 purchases a month of bedroom, dining room, living room and outdoor space furniture for toddlers, tweens and teens. Consumers in this list are receptive to relevant marketing offers and have the disposable income to purchase products ranging from a toddlers rocking chair to bunkbeds.
This consumer audience is comprised primarily of parents, grandparents, friends and family who purchase furniture to accommodate the needs and comfort of a child. Whether purchasing furniture for the nursery or an older tweens room, these consumers look for furnishings that are trendy, kid friendly and offer plenty of storage options. Consumers purchase furniture for sleeping, studying, clothing, toy and book storage, closet organization, and lounging. The furniture is often designed with vibrant colors and shapes to bring a warm and inviting feel to the room. Parents want furniture that can withstand wear and tear, grow with their kids, and even add lofted spaces to maximize small living areas.
Furniture industry stats and trends:
- Total U.S. furniture industry = $60 billion in revenue
- Over 15 million households have children living at home
- Women typically drive 70-80% of all consumer purchasing
- Buyers shop online, thrift stores, catalogs, big box stores, and furniture retailers
FURNITURE PURCHASED:Beds, storage cases, shelving, dressers, desks, bookcases, toy chests, chairs, tables, bunkbeds, couches, playpens, nightstands, cribs, changing tables, and lawn furniture. They purchase related furnishings and accessories including lamps, rugs, curtains, wall decor, nightlights, decals, paint, wall paper, closet organizers, book shelves, wall shelving, lighting, quilts, comforters, bed spreads, and throw pillows.
MAILING LIST IS IDEAL FOR: retailers, furniture stores, catalogers, apparel providers, toy manufacturers, bed and bath suppliers, arts and crafts suppliers, DVD suppliers, credit card issuers, preschools, healthcare providers, insurance agencies, children’s book and magazine publishers, and more. |
