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The Essentials for Mommy Buyers mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of baby equipment for infants and newborns. Consumers in this list are open to relevant marketing offers and have the discretionary income to purchase products ranging from strollers to play yards.This consumer audience is comprised of men and women of varying ages, education, incomes, and ethnicities. They are parents, grandparents, friends, and family members who buy baby gear for baby showers, at the child’s birth, and for the baby’s first birthday and holidays. Expectant parents and new parents want to give their child the best start in life and buy the merchandise necessary to keep them comfortable, entertained, safe, fed and happy. Consumers buy products to transport their child, soothe and comfort them, and stimulate movement and development. Busy parents want gear that lets them take their child with them whether hiking, shopping or traveling to grandparents. The consumers in this list spare little expense when it comes to purchasing the luxuries and necessities that keep infants happy and safe.
Children’s clothing and apparel stats and trends:
- By 2017, the global baby care market is expected to hit $66.8 billion in sales
- The average American parents spend approx. $12,000 on their infants in the first year alone.
- Women typically drive 70-80% of all consumer purchasing
- Buyers shop online, thrift stores, department stores, and specialty retailers
BABY GEAR PURCHASED:Play yards, swings, walkers, bouncers, jumpers, gyms, playmats, diaper bags, high chair, baby carriers, baby seats, shopping cart covers, baby gates, cribs, strollers, changing tables, totes, mobiles, clothing, furniture, car seats, and baby monitors along with related baby products including sanitizers, nursing and feeding supplies, plush toys, clothing, nursery decor, bath products, bottles, musical mobiles, bibs, and diapers.
MAILING LIST IS IDEAL FOR: retail stores, apparel providers, children’s furniture providers, educational toy manufacturers, toy makers, arts and crafts suppliers, DVD suppliers, credit card issuers, healthcare professionals, clinics, child care centers, real estate firms, insurance agencies, children’s book and magazine publishers, and more.
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