BOOMERS TURNING 65 Mailing List

The Baby Boomer generation have a significantly higher response to direct mail than all other age groups. Just updated, Boomers Turning 65 are men and women who are quickly approaching or just have reached the milestone age of 65. Once reaching this age many will qualify for Medicare, choose to retire or begin a new chapter of their lives. Leading up to this day many do research on how to live on fixed income, health care options, financial planning, retirement communities and travel offers. Born between 1946 and 1964, Boomers today represent 28% of the U.S. population. Exclusive from JF Direct Marketing, Boomers Turning 65 consists of individuals ranging in age from 60 to 65 who can be selected by mmyy. With more than 9,500 Boomer turning 65 each day this list is constantly updated with fresh new names. These men and women have a median income of $49,370. We have over 5 million Boomers Turning 65 who can be reached by name at postal address and are an ideal fit for most health care, retirement, financial planning, travel or family related offers.

SEGMENTS COUNTS THROUGH 01/02/2024
5,230,582 TOTAL UNIVERSE / BASE RATE $75.00/M
 231,646 HOTLINE LAST 30 DAYS     + $10.00/M
 3,548,433 MAIL ORDER BUYERS     + $10.00/M
DESCRIPTION
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 Today's Baby Boomers are well aware that the key to a long and happy life is wise financial planning, good nutrition and an active lifestyle. Just updated, Boomers Turning 65 are men and women who are quickly approaching or just have reached the milestone age of 65. Once reaching this age many will qualify for Medicare, choose to retire or begin the next chapter of their lives. Leading up to this day many do research on how to live on fixed income, health care options, financial planning, retirement communities and travel offers. Exclusive from JF Direct Marketing, Boomers Turning 65 consists of individuals ranging in age from 60 to 65 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Today's Baby Boomers are quite affluent as they account for $230 billion in sales of consumer packaged goods and make up 70% of Americas disposable income. These men and women have a median income of $49,370. America's Baby Boomers are living longer, are in better health, and possess more resources than at any time in history.

  

Boomers Turning 65 is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: MEMBERSHIP, INSURANCE, DIRECT MAIL SOLD, MULTI SOURCED, NEWSLETTER 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 53% FEMALE 46% MALE  
SELECTS
AGE   $5.00/M
CREDIT CARDS   $10.00/M
DONORS   $10.00/M
ETHNICITY   $10.00/M
GENDER   $5.00/M
HOME OWNER   $10.00/M
HOTLINE   $10.00/M
INCOME   $10.00/M
MOB'S   $10.00/M
PHONES   $15.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
EMAIL  $75.00/F
ENCRYPTION  $30.00/F
FTP  $75.00/F
P.S. LABELS  $12.00/M
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