Cash is King No Checking Account Underbanked by DSA are hotline online responders to a survey asking about their banking needs. Responders have indicated they do not have a checking account. This underbanked market uses mostly cash and debit for their transactions. The survey asks what the most important aspects to them in a bank; the effect of banking fees and other related questions.The survey is published by survey companies for the banking institutions as a lead generator.
Their reasoning for not having a checking account and/or other banking accounts varies from having poor credit, limited finances, access issues, banking fees and / or privacy concerns. The file updates monthly and overlayed to provide audience segmentations. Credit rating from a proprietary model has been applied to the file and is selectable. Select best and worst credit scoring responders.
Demographics: 55% Females, 45% Males, Avg Age 40, Avg. Income $32,000
Minimum: 7,500 postal mailing
Digital Campaign - $40/M with 25,000 Min.
Email Orders: 25,000 Minimum
Creative requirements: HTML & Plain Text Include client name & address & opt out option. Creative services available for $275/F fee. Provide: Subject Line and Seed List. 2 Tests included, additional test blasts $150/F email. Tracking report with delivered, opened, click thru. Personalization available. Can suppress housefile, inquire. Prepayment required on all email
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