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The Millennial Movement is taking over as this generation has now surpassed the Boomers in both population and wealth. Finding ways to reach them with your marketing message means speaking to them in their terms according to their lifestyles and the mediums to deliver your message.
The Millennial generation, ages 20-36 fully understood the advantage of a solid college education.
They knew their degree would give them entry to a higher paying and stable career. Having a 2 or 4 year degree or higher was worth taking out student loans to achieve this goal. Once they entered the work force, they needed to buy "work clothes", a car, find an apartment, buy furniture and all the other trappings that come with having an adult life
Already having a larger salary has increased their purchasing power and makes these individuals ready for various types of direct mail and online purchase. Use our available email names for a multi-channel marketing campaign. |
