|
The average American still loves to simply sit back and read their favorite news paper and magazines. A traditional Newspaper is easy a lot easier on the eyes then the glare of an iPad or Kindle. These relaxed readers are not putting up with constant flickering and ads popping up driving them crazy!
The Newspaper and magazine editors prioritize the article given the small space they have. The web usually gives an information deluge that will push everything they can and get you off track regarding the importance and substance of the article. So many households love the ritual of browsing through the newspaper & magazine in the morning, on a commute to work or simply when they get home and relax. These paper readers have all purchased the daily paper and long term magazine subscription packages ranging in price from $75-$125 Plus, they received a free gift with their paid subscription and an offer to apply for a bank credit card. After approval on their credit card, they then can charge their subscription package over a period of several months or all at once. You can select gun & rifle, camping, fishing hiking, biking, sports, travel, health & beauty enthusiasts. They are also offered various up sells since they are in a buying mode. These consumers are among the most responsive, impulsive buyers you can find. They are also known to be direct mail responsive as well.
Consider using our matching Email names for your next multi-channel marketing campaign. |
