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File Consists of Active Subscribers to the Daily Word, Daily Word - Large Print and Unity Magazine.
Daily Word is the oldest continuously published inspirational magazine in the country. It’s published monthly in 3 versions – Daily Word, Daily Word – Large Print, and Unity Magazine. Editorial offers life-enriching daily devotionals and practical help through positive affirmations, inspirational stories and Bible verses. Content is inclusive, embracing people of all faiths. Related products include inspirational books, CDs and digital downloads on weight loss, prosperity and more.
Unity is a worldwide movement of prayer, publishing, education and retreats that helps people of all faiths apply positive spiritual principals in their daily lives. Subject matter includes prayer, healing, meditation, personal and spiritual growth. A Daily Word readership survey found that subscribers are evenly split among low, medium and high income levels, have subscribed for more than 10 years, are mostly Catholic or Protestant, and prefer to purchase products and gifts by mail. They’re generally female, over the age of 55. They’re also big donors to health & fitness and religious causes, and interested in self-improvement, current affairs and Bible/devotional reading.
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