BrightFocus Foundation Masterfile - Wiland Mailing List

BrightFocus Foundation Masterfile combines and dedupes Alzheimer's Disease Research, Macular Degeneration and National Glaucoma Foundation. Wiland members can now apply their custom models against the Bright Focus Foundation universe.

SEGMENTS COUNTS THROUGH 03/31/2025
567,446 TOTAL UNIVERSE / BASE RATE $80.00/M
  WILAND SCORING FEE     + $37.00/M
  *17,000 NAME MINIMUM ORDER    
DESCRIPTION
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Compassion for Today – A Cure for Tomorrow…

 

The BrightFocus Foundation (BFF) Masterfile combines Alzheimer's Disease Research, Macular Degeneration Research and National Glaucoma Research to create a robust, deduped file of mature donors.  These donors support innovative research worldwide and promote awareness of Alzheimer’s disease, which represents around 70% of all cases of dementia and the deterioration of visual impairment.

 

Wiland members can apply their models to the BFF universe to target individuals who most closely match their own donors, subscribers or buyers.  This provides an ideal audience for out-of-category mailers or for continuation mailers to augment their existing segments.  Names selected from a client's model will be net of the client's housefile.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 52% FEMALE 42% MALE  
SPENDING: $23.00 AVERAGE ORDER 
SELECTS
ADDTL SELECTS (PER VARIABLE)   $5.00/M
SCORING FEE   $37.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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