Compassion for Today – A Cure for Tomorrow…
The BrightFocus Foundation (BF) Masterfile combines Alzheimer's Disease Research, Macular Degeneration Research and National Glaucoma Research to create a robust, deduped file of mature donors. These donors support innovative research worldwide and promote awareness of Alzheimer’s disease, responsible for approximately 60–70% of dementia cases, as well as serious vision conditions such as macular degeneration and glaucoma.
Wiland members can apply their models to the BFF universe to target individuals who most closely match their own donors, subscribers or buyers. This provides an ideal audience for out-of-category mailers or for continuation mailers to augment their existing segments. Names selected from a client's model will be net of the client's housefile.
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