Deep Pocket Donors Can Be Hard To Reach
Effecting real change in the world takes time and effort, and, unfortunately, it also takes considerable financial resources. Providing food as part of disaster relief efforts or supplying schools in 3rd world nations with computers or Internet access must get funding from somewhere and have people supply the necessary support. In many cases, these charity efforts require the kind of financial commitment that people often expect from large, corporate investments.
However, unlike corporate investments, charitable initiatives are not undertaken with a profit motive in mind. As the name clearly lays out, charitable actions are done altruistically or, at the very least, without any motivation for monetary profit or revenue. Of course, most businesses being profit-driven will find this kind of effort to beyond their sphere of interest, and it can be difficult—or impossible—to get interest from traditional corporate entities in charity efforts. However, that does not mean that charitable donations don’t occur or that they aren’t distributed in sizable amounts. It just means that the search for “deep-pocket donors” can be challenging if you don’t know where to look or have the resources to search.
Hidden Rarities
Individuals and businesses of considerable wealth are, statistically, extremely rare. But from those numbers of wealthy individuals and entities, it becomes harder still to find those that are deep-pocket donors who are still open to the idea of charitable donations with no expectation of return on investment or profit. Of course, that doesn’t mean they’re not out there, and from an altruistic, and sometimes even taxation point of view, certain advantages come in the form of deductibles and other tax write-offs for those that are willing to contribute sizable amounts of money to charitable causes.
However, finding these individuals can sometimes be a challenge. While it’s true that some deep pockets donors are visible thanks to the news, many more prefer to stay out of the media limelight, making public awareness of them and their location much more challenging. On top of that, even if a charitable wealthy individual or business is known, there’s still the matter of finding the appropriate channel of contact. Making a proposal for a charitable act is not as easy as using a social media account of a person or company to ask for funds. Proper, discreet channels must be used when approaching deep-pocket donors, especially about sizable donations.
On top of this, the small number of deep-pocket donors means that the pool is often being approached for multiple needs by multiple groups. This can inadvertently create issues of availability and scarcity, especially in cases where two similar charities are competing for the attention of the same donor.
Going Global
Of course, the other big challenge is when you go beyond the borders of the USA. It’s not just America that has both wealthy corporations and individuals that may be amenable to positive press and tax write-offs. Canada, Mexico, various European nations, and of course, individuals within Asian countries like Singapore and South Korea may also be open to the right kind of charitable donation at the right.
These deep-pocket donors can be even more daunting since the details for establishing contact can be obfuscated by things like language issues. Reading a Japanese address can be a challenge if it’s only available in Kanji. And while some groups and individuals may be open to charity donations, there may still be language issues if they don’t use English extensively.
We Can Help
Sprint Data Solutions Worldwide Marketing can help align charitable causes with the people and companies willing to donate. From humble beginnings in Las Vegas, Nevada, this company got its start in the direct mail industry, accumulating massive lists of companies and individuals for various marketing needs. This resulted in steady growth, expanding services beyond Nevada to encompass first the entire continental United States, then all of the nation, and other countries like Canada, Mexico, and nations in Europe for people trying to establish international reach.
Over the years, Sprint Data Solutions Worldwide has accumulated a massive database of contacts, but perhaps more importantly, it has kept it relevant. Now in the digital age, it’s not just physical mailing addresses that are important. Many communication channels can be tapped, such as telephone numbers for voice calls, email addresses, and even cellular phone numbers for text/SMS messaging. This requires diligence and attentiveness to ensure that all useful contact details are gathered but also verified and frequently checked for currency, as things change, and contact details may no longer be relevant due to a move or an individual now deceased.
Find The Right Donor For You
Deep pockets donors need to be approached the right way, and perhaps most importantly, no one should be wasting anyone’s time. There’s a big difference between a large, multi-national corporation willing to donate strictly to disaster relief versus a private individual with an interest in contributing to educational causes for children from developing countries. Sprint Data Solutions Worldwide Marketing can align charitable causes with the specific deep pockets of donors that have an active interest in their sphere of interest. This not only saves everyone time but dramatically increases the chances of a successful donation.
Sprint Data Solutions Worldwide Marketing can even break down donations based on different demographic requirements. So, for example, if a particular charitable cause is Muslim or Jewish, there may be donors with an active interest in supporting those communities. Conversely, there may be companies or private donors with a wish to support specific ethnic groups, such as African-Americans or Native American causes, and these can also be highlighted and targeted on request.
The method of contact is also available in different formats. Direct mail is often still the best approach for comprehensive detail, but this can also be just as effective in a digital format with email. Similarly, telephone numbers and cell phone numbers may also be available if that’s what’s required.
If you’re ready to reach deep pockets donors for the cause you’re supporting, Sprint Data Solutions Worldwide Marketing is here to help. Contact us and let us help you achieve your goals. |
