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This widely touted cohort, the millennials are both hard to define and yet very definitive. In their own way they are a paradox. The Millennial Personas - Impulse Buyers are a very responsive to "suggested items" before checking out from making their purchases. They shop as they live - online. Once they get that "ping" on their smart phone that a sale has started at one of their favorite stores, they immediately open it to start shopping.
These impulse buyers go to a retailers site to buy one thing and before you know it their shopping cart is full of other items. They may not need them, but they just couldn't pass them up! Buying something on the off chance that they will have an occasion to wear/use it is not uncommon. They just can't pass up a good deal! Sourced from transactional data and online sources this buyers file should be a home run for retail, direct mail and email offers covering a wide range of merchandise.
The Millennial Personas - Impulse Buyers targets an emerging audience who shops in an unconventional way according what were once the standard norms. These shoppers expect to receive sales offers in real time and the retailers are happy to oblige them. High, medium and low credit card activity is selectable. Use our corresponding email names for additional impact! |
